Facebook Marketing Explained
If you want to be successful with blogging online that promotes a product or service, you have to write unique content that is in high demand. This means creating a website, putting up great sales copy, and placing a link to these products and services. In this article, how to create exposure marketing your blog on Facebook, I have some tips that can help you drive unique traffic to your website marketing your blog on Facebook. Many successful bloggers and entrepreneurs use these simple strategies that I will discuss, and when applied could help you increase your sales.
Unless you are an SEO expert, utilizing search engine optimization that will help you get massive marketing exposure for your blog, your results might be less than desirable, and comparatively insignificant when stacked up against other strategies. Depending on the keyword search results that might be revealed using Google’s Keyword Planner, you may see some traffic, but that traffic will be based on the keywords people use. The keywords used may be very broad, and the competition may be very high depending on the keyword phrase. But, when used in conjunction with social media, like the users on Facebook, it can be a very effective strategy.
Marketing Strategies Using Google’s Keyword Planner
There is another way to get a lot of traffic to your website without relying solely on the search engines to maximize your marketing efforts. Although, I will not cover how to maximize your content for search engine optimization, you can read my previous article, “How To Create Good Keyword Content That Will Maximize Your SEO Ranking With Google (Revised)”, for some great additional tips to accompany marketing your blog on Facebook. More traffic to your site means more chances to sell your product. The exposure is what’s important. So how does one get the exposure without using or depending on search engines?
The key to making lots of money online is by selling your product to consumers. It occurs when consumers see your link or ad, click on it, and land on your product page. When they do this, and your web copy is the best it can be, you will find the consumer will more than likely purchase your product.
Again, seeing a link or ad is one of the biggest ways consumers will know about your product. The only way they will see it in search results is if they are looking specifically for your product and type in a keyword that deals with your product. Then your product page will come up in search results.
Marketing Your Blog With PPC
Or, if you use PPC (Pay-Per-Click), when they type in a keyword associated with your product, they will see your ad appear to the right of search results. The negative to this is that Google’s Ad Words is terribly expensive.
There is a much easier and most cost-effective marketing strategy of getting traffic to your website. Posting links on Facebook to your personal wall, or fan page is a great source of driving highly targeted traffic to your site. If you only get a very small percentage of the 800 million members, you will do extremely well!
That is a tremendously large opportunity for you to get the traffic you seek. And we all know more traffic increases your chances of selling your product. The more exposure you get, the better chance you have of selling your product. With such a large membership-base, how can you not get exposure. Money is not too far away from you if you do the right thing and play by the rules.